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A lead magnet is an offer that encourages potential customers to sign up with you - either onto your email list, or to register with you.
Lead magnets are useful because they increase your list of potential studio members and therefore the number of potential indoor cycling session purchases.

Lead magnets are easily consumed, they are generally a short or bite-size piece of information that can be acted on immediately. They have high perceived value this is because they solve your target market's immediate problem, not only this, they are specific in supplying to your target market's need and showing them that you know what they need. They therefore have high perceived value for your potential clients even if they are provided at low cost to you - often they are evergreen, which means that they can run for as long as they are effective. Lead magnets can bargeted to a specific segment of your target market, and enable you to oposition yourself as an expert who can be trusted to provide exactly what your target market needs.

Differentiating yourself from an increasingly competitive and crowded market is essential, and a lead market will help accomplish this.

There are many types of lead magnets, but some work better in some markets than others. examples include:

• checklist
  
• blueprint
  
• cheatsheet
  
• swipe file
  
• infographic
  
• recipes
  
• list - top 10